● CAMPAIGN ACTIVE◆YUKTA SINHA ROY◆MARKETING STRATEGIST◆ORM SPECIALIST◆INFLUENCER MARKETING◆CONTENT STRATEGY◆90–120 DAILY INTERACTIONS◆BRAND DEVELOPMENT◆OPEN TO OPPORTUNITIES◆DELHI, INDIA 🇮🇳◆● CAMPAIGN ACTIVE◆YUKTA SINHA ROY◆MARKETING STRATEGIST◆ORM SPECIALIST◆INFLUENCER MARKETING◆CONTENT STRATEGY◆90–120 DAILY INTERACTIONS◆BRAND DEVELOPMENT◆OPEN TO OPPORTUNITIES◆DELHI, INDIA 🇮🇳◆
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Open for hire · Delhi, India
Yukta Sinha Roy
Marketing Strategist
Marketing Strategist
HIRE ME
Experience
2.5+ Years
Marketing
Marketing
Zomato · Medibuddy · Freelance
Daily ORM
90–120
Brand interactions handled every single day
Campaigns
3 Mock
Projects
Projects
Internshala · Durex · Fevicol
Specialisms
ORM · Content
Influencer
Influencer
Brand voice · Creator partnerships
Current Status 🎯
OPEN TO OPPORTUNITIES
Marketing Strategy · ORM · Influencer · Content · Delhi · Available Now
Influencer Marketing
ORM at Scale
Content Strategy
Go-to-Market
Brand Voice
Brand Development
Data Reporting
1st today ☕
Campaign Notes
Call recruiter ☎️
4pm!!
4pm!!
120
DAILY INTERACTIONS
2.5+
YRS EXPERIENCE
3
MOCK CAMPAIGNS
3+
INDUSTRIES
> loading portfolio_data... ✓
> zomato_experience: OK ✓
> nutraM_brand: DONE ✓
> open_to_hire: TRUE ← NOW
>
Brand Voice
ORM Strategy
Influencer Brief
NutraM GTM
YUKTA.PORTFOLIO · ACTIVE
YSR@cubicle:~$
YSR@cubicle:~$
Tools
Pings 📲
Today's Tasks
✓
Review ORM reports
✓
Influencer brief
NutraM brand deck
Reply to recruiter
Rxverse content plan
Campaign Brief
Internshala · Social
Student confusion → platform action. Relatable content. 18–24 target.
Freelance · Delivered
NutraM · Brand Development
Roasted foxnut brand under AAA Energy Tech Ltd. Full brand & marketing strategy built from scratch.
Career Files
Work History
📁
Zomato
Senior Marketing Associate — Central Strategy
Apr–May 2026
▼
- Led end-to-end influencer and content marketing campaigns at India's biggest food-tech brand
- Managed creator partnerships precisely aligned to brand identity and campaign KPIs
- Built content strategies driving measurable engagement and brand visibility improvements
- Tracked and optimised live campaigns using real-time performance data continuously
📁
Zomato
Online Reputation Management Associate
Feb 2025–Mar 2026
▼
- Managed 90–120 daily social media interactions — zero-compromise brand tone, every single day
- Primary POC for complex escalations across PR, Product and Business simultaneously
- Designed quality frameworks from scratch; trained new hires to measurably higher benchmarks
- Delivered weekly leadership insight reports and new SOPs improving workflow efficiency
📁
Zomato
Chat Process Associate — ZAAP
Sep 2024–Jan 2025
▼
- Resolved live food-delivery customer queries via chat with consistent high CSAT scores
- Contributed to Zomato Birthday Calling and District cross-functional projects
📁
Medibuddy Vhealth
Customer Service Associate
Dec 2023–Aug 2024
▼
- Delivered premium service for healthcare membership subscribers — care at every touchpoint
- Consistently exceeded quality auditing metrics — top performance maintained month-over-month
Campaign Portfolio
3 Mock Campaigns.
Real Thinking.
Real Thinking.
IS
Mock Campaign · Social Media · Content
Internshala
▼
About
A mock social media campaign tackling the real problem Indian college students face — not lack of effort, but lack of direction. Uses emotionally honest content to move confused students from paralysis to action.
Key Insight
"Students don't lack effort — they lack direction and clarity. The platform that gives them that wins their loyalty forever."
Content Execution
Reel 1 · Instagram / YouTube Shorts
Applying Without Strategy vs Applying Smart
Hook: "Applying to every internship with no strategy vs applying with an ATS-friendly, JD-tailored resume"
First half: B-rolls of rejection emails, mass-applying. Second half: Calm transition. Internshala filters for ₹10k+ roles. Focused, intentional.
First half: B-rolls of rejection emails, mass-applying. Second half: Calm transition. Internshala filters for ₹10k+ roles. Focused, intentional.
WHY THIS WORKS
Every student has lived this rejection spiral — instant emotional hook
Trending audio drives organic saves and shares
Reel 2 · UGC Style
How I Landed a ₹10K Internship in 2nd Year
Hook: "how i landed a ₹10k/month internship in 2nd year & u can do it in 4 steps too (no connections btw)"
WHY THIS WORKS
Peer advice not lecture — massive trust builder
Short punchy lines keep attention alive
DX
Case Study · Influencer · Social Media
Durex India
▼
Central Insight
"How do you build a brand in a category India won't discuss? You make them laugh first — then let creators carry the conversation."
Strategy
- Humour as disarmament: X/Twitter used as comedy account first
- Cultural moment hijacking: Reactive posts during IPL, elections, festivals
- Mid-tier creators: Relationship and wellness creators normalising conversation authentically
Takeaways
Humour
Primary weapon
Mid-tier
Creator sweet spot
Platform
Native = key
Culture
First. Product second.
FV
Case Study + Mock Campaign Extension
Fevicol
▼
The Insight
"How does a glue brand consumers never buy directly become a household name? That's the Fevicol miracle — 100% marketing."
My Extension: "Kuch Cheezein Nahi Badaltein"
Campaign · Reels + UGC
Kuch Cheezein Nahi Badaltein
Insight: Gen Z is nostalgic for things that last in a world of swipes and 24-hour stories.
Reels showing things that never change — nani's recipe, school best friend's laugh — ending: "Kuch cheezein nahi badaltein. Fevicol ka jod bhi nahi."
Reels showing things that never change — nani's recipe, school best friend's laugh — ending: "Kuch cheezein nahi badaltein. Fevicol ka jod bhi nahi."
WHY THIS WORKS
Gen Z nostalgia trend — massive organic sharing potential
UGC makes it a cultural movement, not just a campaign
Real Client Work
Freelance Projects
Ed-Tech · Pharma AI · Freelance
Rxverse.in
World's first AI-powered textbook platform for pharmacy students — zero brand presence on day one. Yukta built everything from scratch.
- Complete brand voice and tone-of-voice guidelines from zero
- End-to-end content strategy for pharmacy students
- Social media presence on Instagram and LinkedIn from zero
- Niche influencer outreach: pharmacy educators, student creators
FMCG · Foxnuts · Brand Development · Freelance
NutraM
Roasted foxnut brand under AAA Energy Tech Limited — needed a full brand identity and marketing strategy built from the ground up. Yukta delivered end-to-end.
- Complete brand development for a new-to-market roasted foxnut product
- Full marketing strategy for NutraM across digital channels
- Brand positioning: healthy snacking for the modern Indian consumer
- Content direction and go-to-market framework for launch
"Marketing isn't a department. It's the heartbeat of every decision a brand makes — and I intend to keep it beating."
— Yukta Sinha Roy · Marketing Philosophy
Get My Resume
ATS-optimised · metrics-backed · no personal contact exposed
Action
Make
The Call.
The Call.
Open for full-time, freelance, and consulting. Marketing strategy · ORM · content · influencer. I bring proof. Not promises.
📍
LocationDelhi, India 🇮🇳
🎓
EducationBA Journalism & Digital Media — IGNOU (2024–2027)
⚡
Available ForFull-time · Freelance · Consulting · Remote
📨 Drop Me a Message